‘Retaining the Classic and Versatile status of the Simple Land Rover in a world where it is becoming increasingly redundant’. Designing with opinions from the ECOWAS.
1st Class BA (Hons) Transportation Design, Northumbria University, UK 2006
Museum exhibit at the Italian National Car Design Museum in Turin (Museo dell’Automobile, Torino) 2006
Royal College of Arts, Masters Degree Entrance Competition, 2006
Bureh Concept was designed following a research trip to Freetown to understand the way mechanics operate there. The valuable opinions gathered from their work maintaining NGO and local vehicles in challenging environments that often lack the necessary facilities lead to many new design thinking and avenues. Some of these mechanics had travelled throughout the ECOWAS which made them very informative.
This was crossed with info gained from paratroopers in the British Army who had toured theatres such as Afghanistan, Iraq and Northern Ireland. Compiling the findings with those of Land Rover enthusiast/connoisseurs, the aim of this project was to ‘Retain the Classic and Versatile status of the Simple Land Rover in a world where it is becoming increasingly redundant’.
The Bureh Concept was my Bachelor Major project as well as my dissertation. The execution of the project together with the validity and avant-garde thinking of the above sources resulted in my 1st Class BA Honours in Transportation Design from Northumbria University in Newcastle in 2006. The Bureh Concept became a Museum exhibit at the Italian National Car Design Museum in Turin (Museo dell’Automobile, Torino) as well as reaching the final stages of international design competitions.
Above all, the Bureh Concept showed my talent because it was the project that won me a place at the Royal College of Arts to study Vehicle Design at Masters Degree Level in competition with other designer from around the world.